MSB Member Articles
Sales and Marketing
- Subscribe to this category
- Subscribe via RSS
- 20 posts in this category
Early this week I found out about yet another friend in the marketing industry that has been retrenched. Not just herself, but the entire marketing team of 4 people - one of which has been with the company for 20 years.
I've been so busy starting blogs, designing logos and 'Facebooking' all my new clients that I've taken ages to get around to starting my own, but after reading a post in a marketing forum today I thought "I have to write something about this today!" So here we are.
The post was made in a small business forum and asked the million dollar question - 'how do small businesses and start ups market on a limited budget'. If I had a penny ...
Now before impart my great wisdom to the cyber universe, I'd like to say that I don't have a marketing degree. I have never worked for a huge multinational with hundreds of thousands to spend on flash marketing campaigns. I've learned what I know from a career in the hospitality industry (where you engage with your customer 24/7). It slowly progressed into a career helping businesses learn to market themselves, not just their products.