Most small business owners are in the same boat – short on funds, hands and time. Here are 5 FREE online applications that I use to get organised, save time and save money. 1. Dropbox www.dropbox.com How many times have you sent an e-mail that is returned or undelivered because...

Facebook has changed the way many people interact with the internet. In fact, many people who didn't interact with the internet have started to as a result of social media. I know that my own mother has started to use Facebook. Which is bizarre as she wouldn't know how to book...

A little while ago I was chatting to a client about advertising. Specifically, print advertising. He was contemplating running an advertisement in a well known mens publication but was battling to justify the cost - about R40k. His main concern was around tracking how effective the advert would be. Without placing...

In our previous post (Reason #1: Perception) we discussed the huge amount of people trawling the internet consuming information. The internet is all about communication. It has opened up a variety of channels to get your message out there. We consumer more information more often than ever before. This is why...

So why do you have a website? Think about it. Most people don't. It seems to usually fall under the business essentials checklist: Logo, Business cards, Website. All too often a website is just there because "Our clients expect us to have one". Few people actually take the time to think...

Early this week I found out about yet another friend in the marketing industry that has been retrenched.  Not just herself, but the entire marketing team of 4 people - one of which has been with the company for 20 years.

I've been so busy starting blogs, designing logos and 'Facebooking' all my new clients that I've taken ages to get around to starting my own, but after reading a post in a marketing forum today I thought "I have to write something about this today!"  So here we are.

The post was made in a small business forum and asked the million dollar question - 'how do small businesses and start ups market on a limited budget'.  If I had a penny ...

Now before impart my great wisdom to the cyber universe, I'd like to say that I don't have a marketing degree. I have never worked for a huge multinational with hundreds of thousands to spend on flash marketing campaigns.  I've learned what I know from a career in the hospitality industry (where you engage with your customer 24/7).  It slowly progressed into a career helping businesses learn to market themselves, not just their products.

Businesses and marketers everywhere are rushing to put their brands online to capitalise on online marketing trends. Web tools like social networks, PPC and email have great appeal because they are affordable, customisable, measureable and wide ranging. At the same time, they are deceptive – because they seem so easy and...

Security is a huge issue on the Internet. Rightly so! Identity theft is one of the fastest growing crimes, and a lot of identity theft happens online.

Facebook certainly has had their issues with Internet security. About a year ago,

Firstly I would like to introduce myself, my name is Paul John Gioio and I am the SEO strategist and operations manager at Beyond Design. I decided to write this article to lend some insight on SEO and how you should approach your SEO strategy for driving traffic to your website. Although the terms used in SEO can be confusing at times, I've decided to keep them as simple as possible so that even entry level online marketeers can understand and use the information to formulate a simple SEO strategy for their website or websites. So before I get started I would just like to say thank you for taking the time to read and I hope that you can gain something that can used in your SEO strategy.