So you have the contacts, networking and financing for a great business and want to get going on your new venture but how are you going to come up with a marketing plan? So many business owners and entrepreneurs make the mistake of believing that because their business ideas are great, they won’t have any problems selling their product or service.

 A penny saved is a penny earned. The scenarios:

1. The money boss makes the marketing decisions
2. Believing that not spending on advertising or PR is saving money
3. It seems so expensive so I am going to get the cheapest one OR
4. It seems so expensive so I am going to get the smallest quantity even though the cost per unit is almost double

So many entrepreneurs believe that the mere ingenuity of their idea is what will sell it. Most of the right are right, but most of them also do not give any thought to how they are going to get that idea across to their target market. So many business owners think that the brilliancy of the idea alone will attract customers.

There’s free and there’s low cost. When you spend a bit of money your capacity to make an impact goes up; it’s something of an investment in your target audience. Here are some easy and cost-effective ways to get your brand out there.

Corporate gifts - unique and free

Branding promotional goods that are unique and eye-catching is a great way to ensure you stay front of mind. The trick is to make them unique and useful.