Marketing Mistakes Clients Make

  • Font size: Larger Smaller
  • Hits: 27603
  • 0 Comments
  • Subscribe to this entry
  • Print

 A penny saved is a penny earned. The scenarios:

  1. The money boss makes the marketing decisions
  2. Believing that not spending on advertising or PR is saving money
  3. It seems so expensive so I am going to get the cheapest one OR
  4. It seems so expensive so I am going to get the smallest quantity even though the cost per unit is almost double

So many entrepreneurs believe that the mere ingenuity of their idea is what will sell it. Most of the right are right, but most of them also do not give any thought to how they are going to get that idea across to their target market. So many business owners think that the brilliancy of the idea alone will attract customers.

 

Mistake number one; just because it exists does not mean people know about it. So many clients spend hundreds of thousands, millions of Rands on setting up the most advanced operations with the most high-tech equipment and gadgetry and don’t even toss a quarter of an idea at how they are going to give this idea wings, how they are going to carry it across to the people they want to sell it to.

"The person who saves money by not advertising is like the man who stops the clock to save time."- Attributed to A Very Wise Man

I am the boss. Therefore I do everything the best

Including writing press releases and marketing material, despite the fact that there is a fully-fledged marketing department at my disposal to do it for me. Yes, you may have put your heart and soul into that new campaign or launch and, while you may have been the fire behind the company for the last twenty years, a press release is not your personal platform for sharing your expertise or thanking everyone you have ever had the pleasure of working with.  Give a written or verbal brief and step back.

I placed an advert. Advertising doesn’t work

Yes, that is why advertising revenue has reached infinite trillions in terms of revenue generation the world over. Refer to point one. Did you let the money boss decide where to put the ad, how big it should be and where it should go? Did he also decide on a singular placement? Exactly.

Advertising is a strange game, sure, but definitely one that has to be played properly. Consult a professional to get the most mileage out of your money when it comes to advertising.

The internet is the place to be. If I have a website I will make sales

Yes, you and the 300 billion plus other website owners out there. You have to make a big more of an effort than that to be singled out. Find out about search engine optimisation, social media marketing and copy writing for the internet.

 Editorial is not advertising

While great PR can get you good editorial in print, online and broadcast media it cannot get you free advertising. That fabulous package, special or promotion you are running doesn’t count as press release material and can’t be sent out as media release-worthy.

http://victoriasempire.blogspot.com/>

0
"Let's eat Grandma!' or, 'Let's eat, Grandma!' - Punctuation saves lives.

Comments