Target Marketing   Have you heard the term; Target Marketing?  And have you actually explored its awesome potential to increase your profits and exposure?  Perhaps we should start at the very beginning and explore exactly what Target Marketing really is. Definition: Target Marketing involves breaking a market into segments and then...

Did you know that all marketing is emotionally driven?  When you watch an advert on TV, such as a fast food advert, pay attention to when they advertised this product to you.  I guarantee it was at breakfast, lunch time or just before dinner time.  Why do they do that? ...

Why is cash flow so important? Cash flow is the lifeblood of any business. Cash is absolutely critical in the growth and well being of a business. Business owners must plan and prepare for all future events and market changes. The most important aspect of planning is effective cash flow management....

Most people think that social media tools should only be used in ordinary business-to-customer (B2C) marketing, since they are more informal and personal and are tailored for audiences who are likely to make impulse purchases. However, avoiding social media means that you are missing out on many useful marketing tools and...

I recently had the privilege of spending a few hours in the company of 3 great South African entrepreneurs at the Cape Town Entrepreneurship Week Open Day. Lessons were plentiful, but here are 5 that really stood out for me. 1. Sometimes you need to have really big family jewels...

Most small business owners are in the same boat – short on funds, hands and time. Here are 5 FREE online applications that I use to get organised, save time and save money. 1. Dropbox www.dropbox.com How many times have you sent an e-mail that is returned or undelivered because...

In our previous post (Reason #1: Perception) we discussed the huge amount of people trawling the internet consuming information. The internet is all about communication. It has opened up a variety of channels to get your message out there. We consumer more information more often than ever before. This is why...

So why do you have a website? Think about it. Most people don't. It seems to usually fall under the business essentials checklist: Logo, Business cards, Website. All too often a website is just there because "Our clients expect us to have one". Few people actually take the time to think...

I hate complaining. I really do. So when I do express my dissatisfaction with a product or service, you should know that I have had a monologue going on in my head for quite a while. I have infuriated myself to the point where I have to either verbalise it...

Early this week I found out about yet another friend in the marketing industry that has been retrenched.  Not just herself, but the entire marketing team of 4 people - one of which has been with the company for 20 years.