You can greatly improve the number of hits your website gets by writing good content. An important aspect to consider when doing this is the identfication and targeting of longtail keyword phrases.... Anyone can do this!

When you write content for your website, consider search terms that the user will enter when looking for a particular product or service.

For example:

When a small business owner is looking for an accounting package they could search for any of the following keywords (amongst others):

• accounting software
• accounting package
• small business accounting software/s
• small business accounting package/s
• best accounting software

From the example we can see that there are many different combinations available. In this scenario, the long tail keyword phrase may be 'best small business accounting software packages'. Using this long tail keyword phrase in your websites' content allows you to target each of the keywords used in this example, in one phrase.