Aren't you sick and tired of people pulling your email address off the internet and sending you random crap? I am.

This does nothing more than develop a bad reputation for the organisation or email marketer. Unsolicited, or once-off emails (or newsletters) have a very low conversion rate.

Relationship building marketing communication is all about communcating with your list of prospects in such a way that you build a relationship, increasing trust and ultimately conversions. It is about sending out a series of short, personalized emails that gradually introduce yourself as well as your organisation to the propect. As you continue to communicate in a subtle fashion, the listener will become familiar with you and will realise the value your organisation has to offer.

There are many tools available that will help you with your relationship buildng marketing communication.

Don't send spam. It doesn't work.