Hi Ben. What is the end result that you have in mind? Do you train learner drivers to pass a predictable test or do you train learner drivers the skills and mindset that goes with responsible driving in South Africa. I say that, because in SA we have unique challenges, eg. taxis, a large pedestrian population, decaying roads, long distances, etc. As I work in the road safety arena, it is of vital importance to me that road safety and the awareness of the dangers that the road poses, be an integral part of your training. As a marketing tool you can use this point of view to attract clients who have the long term view of becoming a safe driver and realise that the driver's license is a contract between you as a driver and all other road users. It is the same as training a person how to maintain and shoot at a target with a gun, and neglect to tell them that it is actualy a lethal weapon and should be used with caution. Having said all of that, you need a unique "handle" that appeals to the parent. They want to know that their child is going to be able to drive the car that they have bought without injuring themselves or run up huge insurance claims. Their minds need to be at ease. The message that you send out with your marketing is as important as the tool you use.