Today I spent a fair amount of time thinking about who my ideal client is and what is my target market. I have done a lot of reading and research on the Virtual Assistant industry and how to market your business.
While trying to draw out some kind of definition, I stopped and looked at what I had and not what I wanted. I realised that I already had clients who fitted into my ideal target market.
It was the same thing when I setup my business. I spent a lot of time reading and researching industries and business concepts. I investigated buying a wedding decor hiring business, maybe setup a travel business. In my research I came across the Virtual Assistant industry - it was a no brainer - I get to do what I am skilled at, and in the process I provide support to the consultant who needs assistance to reduce the administration burden, but only a part time basis.
It is to be WHO you are and offer WHAT you are good at to the people who will most appreciate what you bring to the relationship.