Today I spent a fair amount of time thinking about who my ideal client is and what is my target market. I have done a lot of reading and research on the Virtual Assistant industry and how to market your business.
While trying to draw out some kind of definition, I stopped and looked at what I had and not what I wanted. I realised that I already had clients who fitted into my ideal target market.
It was the same thing when I setup my business. I spent a lot of time reading and researching industries and business concepts. I investigated buying a wedding decor hiring business, maybe setup a travel business. In my research I came across the Virtual Assistant industry - it was a no brainer - I get to do what I am skilled at, and in the process I provide support to the consultant who needs assistance to reduce the administration burden, but only a part time basis.
It is to be WHO you are and offer WHAT you are good at to the people who will most appreciate what you bring to the relationship.
Open Source Content Management 
