From the Management tune-up programme available on Cd’s from www.leadersedge.co.za

If you have a sign stuck on your door, or one stuck in your mind for when you have advanced a bit further up your career ladder, that says “Manager”, it may be time to stop doing things and to start making things happen. Particularly if you are the owner-manager of a small business!

“I keep six honest serving men (they’ve taught me all I knew)

Their names are What and Why and When

And How and Where and Who….  Rudyard Kipling

Athletes on the track win by a split second...canoeists by an oar stroke…horses by a nose…football teams by one creative pass. The winners have just a slight edge over the rest of the field and this we call The Leader’s Edge. In business it’s also the all-important difference between leading the field and being one of the “also-rans”.

I have seen some debate in the forum on the effectiveness, or lack of it, in press advertising. So here’s my pennyworth.

Advertising, like other marketing instruments is a tool. It doesn’t work on its own and it’s unlikely to work for you if you don’t know how to handle the tool.