nokukhanyamc wrote:
whether we should cost contain at year end or expand our marketing campaign before the end of the year.
I am generally prone towards and aggresive approach and would go with exapding the marketing campaign before year end.
Then again it also depends on the nature of the business and industry - someone in retail would obviously benefit greatly from marketing now before christmas, while service orientated businesses may want to tone things done and try shift the demand to early January instead. Or rather - focus on long term, brand building marketing investments as opposed to those that yield short term results.