Open Source Content Management

How much do you spend marketing your business online?

Hi Eric,
This can differ depending from business to business.

I think the best place to start is to use Adwords.
With Adwords you can set a daily budget or you can also stop advertising once you reach a certain amount of clicks. Depending on the search terms to choose your business will appear first on Google.

Let me know if you need any help with this.

Regards,
Tyrelle

Hi Eric,

You can do marketing online with no cost to make you website appear first in google organinc search results.

Please see an interesting article to help you get started below;

What Is Search Engine Optimization?

In a very basic nutshell, search engine optimization, or SEO for short, is making your site and the site's individual pages visible and relevant to both search engines and search engine users. How is this accomplished?
The Basics of Good Search Engine Optimization

Good search engine optimization is very basic. A successful search engine optimization campaign will contain these essential components:
Content. Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders. Rinse, repeat. Content is key in search engine optimization.
Simple Site Design. Sites that are successful in the search engine results have this in common-they are all simply designed, with a minimum of bandwidth hogging graphics, slowly loading animations or other such frippery, and are easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they're looking for; which is - you guessed it - content.
Well-written Meta tags. Meta tags-keyword, description, and title- are important, but they won't make or break your site. Meta tags are merely part of the overall success strategy. They need to be written with compelling, keyword phrase-heavy content that will make the user click through from the search results page.
Search Engine Optimization-It's Not Rocket Science

Sure, you can get really complicated and technical with SEO, just like any other subject. However, search engine optimization at its heart is simple and clean. Don't worry so much about the scary technical stuff if you're just starting out. Start slow, read, learn, read some more. Don't be afraid to ask questions. Most of all, be patient with yourself. Learning search engine optimization takes time, just like any other subject.

It really depends on what product or service you are offering. Start off by working out the life time value of making one sale. Calculate the number of leads you need to make one sale and then you can work out how much you would be prepared to spend on each lead.

Adwords is great because you only pay for leads but can get pretty expensive for certain keywords.

Besides Adwords, are there other effective systems one can use?

Hi there, there other traffic generating channels you can use. I got free ad placement at well known sites as a web site signup bonus. If interested just let me know and will hook you up.