How to get a website that Works!

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  • Last update: 26 February 2013
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The Internet has profoundly transformed the way people learn about and
shop for products. Ten years ago, companies reached their consumers
through trade shows, print advertising, and other traditional marketing
methods. Today, consumers start their shopping experience by looking on
the Internet, in the search engines, the blogosphere, and social media sites.
In order to remain competitive, businesses’ websites need to be found
online by the consumers already searching for the products and services
that you sell.
If you already have a website this document may prove useful in learning
more about it and how it is performing (or should be performing).

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