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TOPIC: Email Marketing that harms

Email Marketing that harms 13 years 6 months ago #485

  • Richard
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I bet you never heard of that?

The truth is that if your email campaigns are not correctly done they will not help with sales and conversions. In-fact it is very likely that it will irritate your subscribers to the point that they leave your list and go somewhere else.

Here are 3 pointers to keep in mind when sending your newsletters.

1. Use list segmentation to target your emails. Don't blast them to every subscriber you have.
2. Keep your email marketing consistent and predictable. There is no excuse for losing touch or breaking trust.
3. Include multi-media along with your email. Email itself is not a marketing cure all.

As a small business owner, you’re always looking for ways to close more sales and grow your business. And by now you’ve either adopted email marketing, or you
will shortly. After all, email marketing is easy, fast, inexpensive, and, in most cases, yields the highest ROI. Which is great for you – the small business owner.
Richard Soderblom
Don't sell your product. Market your product!
http://www.facebook.com/internetbusinesshelp
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Re: Email Marketing that harms 13 years 6 months ago #488

  • Nokukhanya
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Good one Richard, Ive found your last point to be so important as e-mail marketing has become extremely difficult with the large volumes of spam these days which lead people to simply hit the delete button
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Re: Email Marketing that harms 13 years 4 months ago #658

  • Blackwell
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Essentially, you need an email address owner's permission before you can send them a commercial email. If you don't have this permission, then the recipients of your mail may well regard your message as spam.
Last Edit: 13 years 4 months ago by Dylan Phelan. Reason: If you want a link, put it in your signature
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Re: Email Marketing that harms 13 years 4 months ago #659

  • Amuthan
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In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements.

Do everything you can to prevent the customers from mistakenly reporting you for spamming.
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Re: Email Marketing that harms 12 years 11 months ago #896

  • Guy
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Buying a mailing list and mailing people pretending they have subscribed is a big no no. Nothing is more likely to upset your prospects than you lying about the relationship from the get go.

The legal requirement for marketing messages sent by email is that there is an unsubscription method that works and that you advise the recipients about the sourcing of their details if requested.

Sending emails to a list without telling them what email address you are using means that unsubscription is impossible.

I use various email addresses and get spammed to unknown recipient. When I request unsubscription and you tell me that you don't have my responding email address on your list, I have only one solution. Delete the database because I will not make a list of every email address or domain that I use to make your life easier.

If you send me another email after I requested unsubscription I get aggressive. I start by naming and shaming spammers in my blog, I will be laying charges under the electronic communications act for those that fail to listen.

Always start your email with the truth.

"You are receiving this email because I scraped websites and think you are a great possible fit and client, If I am in error, no harm no foul, just click the unsubscription link and I will never bother you again" will find me far friendlier than

"You are receiving this email because you subscribed to "Lying spamming bastards mailing list""

Honesty makes friends, Dishonesty breeds contempt.
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Re: Email Marketing that harms 12 years 9 months ago #1109

  • qabli
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Hey Richards,
thanks for the tips.
Tell me I have just started this in my country and am very excited about the prospects for the future. Already this is yielding huge results.
Anyway, I have some fears:
1. Negative legislation about spamming and hence affecting legitimate email marks like myself. Things like what a consent to be sent an email effectively means. If someone else gave you someone else 's email? etc etc.
2. That eventually, websites like Yahoo and others will tighten their clients privacy, if not already from spam.

I have read a book on this, very interesting, but ... what do you think?
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Re: Email Marketing that harms 11 years 11 months ago #2527

Excellent tips, especially the third one. Including a multimedia material is a good idea. It's a creative way to engage your prospects better.
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Re: Email Marketing that harms 11 years 3 weeks ago #3406

  • Rudi
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I want to add a few technicalities here:


1. Email from your company email address. Don't send the mail from a yahoo, hotmail or gmail account. This will give you more credibility
2. Use your real name. Both in the email, and in the email headers. I often see mail from "Bob" but he sent it from "Jenny's" email address. Again, this will build confidentiality with your clients.
3. Link to your website and have valid contact details on the mail and website. This also builds confidentiality.
4. Have a form on your website where people can subscribe to a mailing list with a double opt-in feature. This will ensure that every user on your list psychologically knows that he's subscribed to a mailing list which will send him promotions and more info of the company listed on the website. This also ensures that your message gets across to someone who wants it.
5. Apply the steps listed in the OP to ensure better venerability of your mailing list

If the main reason for your mass mail is to spam people and sell the viagra, then don't worry about the suggestions in the OP or listed above.
But I guess it's safe to say that most of us on the forum are in the business of promoting our products, services of business.
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Email Marketing that harms 10 years 8 months ago #3694

  • Kenneth
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Most advertisements (including e-mail adverts) are actually an eye sore to most intended targets, but the fact that e-mail adverts have been abused, it doesn't take away the fact that if done articulately, it remains one of the highest conversion rate adverts, since it can have a one-on-one direct contact touch to it.
Herewith some tips: make sure it has a personal touch to the intended target, and actually provides something a reader will identify with. A good way is to make sure you are using carefully and patiently built lists, as opposed to just grabbing the next list you get your hands across.
There are tricks that you can use to acquire quality e-mail lists through your website, and other means.
Engaging specialist services in 'green' e-mail marketing from the likes of www.netmarketer.co.za might get you the quality lists faster.
Good luck!
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