Below is a 7-step-proven-formula for increasing your sales.
A website is necessary to derive maximum benefit from this formula. So if you don’t have a website your results will be minimal.
This formula has been proven to work for a long time by hundreds of successful small business owners in various industries.
Without further ado, let’s get crackin’
1. Attract Qualified Traffic
Not all traffic is created equal. (By the way, if you aren’t familiar with internet marketing lingo, by “traffic” I mean website visitors.
Qualified traffic – or targeted traffic – is therefore your target market.
These days the best way to attract targeted traffic is through content marketing. Content marketing refers to marketing that involves creating and sharing content to engage and influence prospects and customers.
Forms of content marketing include…
● Website or blog articles
● Ezine articles
● Reports
● Ebooks
● Videos
All these forms of content marketing will ideally provide free valuable information relating to your product or service. This information will “presell” your offers … making prospects and customers like, know and trust you.
2. Collect Names and Email Addresses
If you are not capturing names and email addresses, you’re making the biggest marketing mistake. Building a list of qualified prospects and customers is a must if you’re a serious business owner.
Old timers of direct marketing recognised and understood well that the money is in the mailing list decades ago. In the internet age in which we live in, internet marketers are used to the cliché the money is in the list.
All successful internet marketers will tell you that your list is your “most valuable asset”.
Start collecting names and email addresses now. This implies creating a squeeze page.
3. Follow-up With Prospects
You’ve collected names and email addresses, so what?
Follow-up with them through email marketing! – the cheapest and most powerful form of marketing.
For your email marketing to be effective and efficient, you will need an autoresponder. You can’t simply use your outlook program or Gmail or Yahoo! account to this.
4. Convert Prospects Into Customers
Your follow-up emails will be informative and promotional. In other words, some (if not most) of your emails will contain high-value educational information about your product or service, while other emails will be designed to get them to buy from you.
5. OVERdeliver
OVERdeliver on your promises after you make the sale. Go over and beyond what you promised and WOW your customers. Give them more value than what they expected.
Add a great bonus. Provide excellent customer service. Be helpful.
6. Upsell Customers
The best customer is the one who just bought from you. After buying your product, sell him a related or complimentary product!
Go back to him over and over again with other products. If you don’t have backend products, create them. Or look out for affiliate products.
7. Create A Formal Referral System
Your happy customers are your greatest advantage in the competitive landscape…
They will tell their families, friends and colleagues about you, your product or service.
But: don’t leave it up to them to do so.
Instead, create a formal referral system that “activates” them to spread the word about you and your offers.
You can, for example, create a report and ask them to share it with anyone they think will benefit from it.
You may also want to give them a discount on your product or service – or a free first consultation - for directing leads and prospects your way.
To higher sales and profits!
Albert Mpuru
