Hi All,
My partner and I are starting a company and we're thinking of naming the company with the word 'Red' in it. This company of ours in going to be targeting the finance industry. We're providing a service for the micro finance industry to be precise. We have chosen this awesome name (at least we think it's awesome) called, "Red****". For IP reason, I can't say the full name.
Anyway, getting back to the reason for this post. We've been told that, because its targeting the finance industry, having the word 'Red' in the name of the company is a bad idea. It shows bad reflection of some sort towards clients/customers. Could mean that they are in the "red"?!
I don't see why this should be the reason that we cannot name our company this. There's hundreds of other companies out there that have "red" in their company names/brands, and there's millions more with the actual color of the business being color.
I need some help. Just one line of feedback would help me.