Open Source Content Management

Advertising monopoly.
There are giant advertising companies who are constantly coming up with technologies for businesses to improve their internet marketing,
e.g. adwords, pay-per-click, seo, etc. Whilst they have been successful for others, they remain to have any meaningful impact for others.
It has to be pointed out that there is an advertising monopoly by the bigwigs, whose success is mainly due to their prowess in them advertising
for the services themselves, and not necessarily impact for businesses.
Be very careful and do your research very well before you jump into any of the overly advertised platforms.

green advertising

Most advertising can be an eyesore and irritating to the intended clients. People have been irritated by advert interruptions whilst watching their favourite TV
show; People have been irritated with flyers that have been imposed on them,etc...Internet Marketing is not spared. Be very careful whatever means you use to market
on the internet, because you may end up actually driving away clients instead of attracting them.

website design

People have paid a lot in having their websites done, and are excited when launching them, but the excitement quickly dies down, when it becomes apparent that
the websites are not performing to their expectations. The world wide web is cluttered by quickly built, automated templates, and poor design sites, that will not
necessarily work for your business.

Pay Per click ,seo etc or not?
Research will show you that you have to spend 'a lot' before you get a client willing to buy your service or product. Most peole who click on your links are
clicking for a whole of other reasons rather than getting your services. Algorithms that are used by search engines to rank your website highly are constantly changing,
and you might find that your strategy may be obsolete.

Internet Marketing Strategy
There is nothing that beats a carefully articulated internet marketing strategy before you do any internet marketing. The website you have may not be the right one,
the facebook ads that you are running may not be for your business. What has worked in America may not necessarily work in India or Africa, for e.g.
What has worked for the business next door may not work for you. www.netmarketer.co.za may be able to help you with the right internet marketing strategy if
you do not have the time to do a comprehensive research