Open Source Content Management

Discover insights into mobile, local, social and search marketing while understanding all the principles required to develop an effective digital marketing and online content strategy. This 3-day workshop will bring you up to speed with the evolution of Digital Marketing by acquiring the necessary skills to implement digital media as part of an integrated marketing strategy.

Day 1:

The South African Digital landscape.
The technology behind digital marketing.
Planning your digital marketing strategy.
Understanding online consumer behaviour.
Creating your Online Content Strategy
Writing for the web (online copywriting)

Day 2:

Email Marketing Legislation & Best Practices
Building your online advertising strategy with free & low-cost advertising tactics.
Using Social Media (such as Facebook, Twitter & LinkedIn) for your business.
Google AdWords and other paid search advertising.
Monetizing your website using Google AdSense.

Day 3:

Search Engine Optimisation Principles & Guidelines (On & Off-site Factors)
Link Building Strategies
How to use Google Analytics more effectively.
Understanding the metrics and measuring the success of your Digital campaigns.

Standard rate: R3,750 ex vat p/delegate.
Special Rate: R2,625 ex vat p/delegate if booked and paid by 13th July 2011 - Save 30%.

(Includes Course Material, Useful Check-lists & Guidelines, Refreshments, Lunch and Certificate of Completion.)

Book Online: http://www.bluemagnet.co.za/component/option,com_fabrik/Itemid,126/