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Target Marketing   Have you heard the term; Target Marketing?  And have you actually explored its awesome potential to increase your profits and exposure?  Perhaps we should start at the very beginning and explore exactly what Target Marketing really is. Definition: Target Marketing involves breaking a market into segments and then...
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Did you know that all marketing is emotionally driven?  When you watch an advert on TV, such as a fast food advert, pay attention to when they advertised this product to you.  I guarantee it was at breakfast, lunch time or just before dinner time.  Why do they do that? ...
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Most people think that social media tools should only be used in ordinary business-to-customer (B2C) marketing, since they are more informal and personal and are tailored for audiences who are likely to make impulse purchases. However, avoiding social media means that you are missing out on many useful marketing tools and...
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A little while ago I was chatting to a client about advertising. Specifically, print advertising. He was contemplating running an advertisement in a well known mens publication but was battling to justify the cost - about R40k. His main concern was around tracking how effective the advert would be. Without placing...
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