To be successful in online marketing, businesses must gain a search advantage over their competition. Not understanding your competitor’s online activities will result in lost opportunities. It is important to know what your competitors are doing on the Internet, so that you can combat and reduce any advantage they have. By identifying their Online Marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base.

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You have a small business, maybe you are a consultant, a project manager or a small scale manufacturer or retailer. So you've got everything else, a business card, pamphlets and the all the other marketing stuff that we are all taught to get.

The question is...do you have a website?
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You can greatly improve the number of hits your website gets by writing good content. An important aspect to consider when doing this is the identfication and targeting of longtail keyword phrases.... Anyone can do this!

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