Shelley Finch

Shelley Finch

Don't miss watching this one! A webinar (a free online seminar) TONIGHT by Social Media Today on "Social Media as a Small Business Tool". Book your seat now at bit.ly/…
I was more than a little annoyed to discover that a friend  of mine recently paid a “web developer” R600.00 ($75 or £45) to register his business’s domain – that’s EXCLUDING the hosting company’s domain registration fee. Ludicrous! R600.00 for something that probably took said developer about 5 minutes to...
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I recently had the privilege of spending a few hours in the company of 3 great South African entrepreneurs at the Cape Town Entrepreneurship Week Open Day. Lessons were plentiful, but here are 5 that really stood out for me. 1. Sometimes you need to have really big family jewels...
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Most small business owners are in the same boat – short on funds, hands and time. Here are 5 FREE online applications that I use to get organised, save time and save money. 1. Dropbox www.dropbox.com How many times have you sent an e-mail that is returned or undelivered because...
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I hate complaining. I really do. So when I do express my dissatisfaction with a product or service, you should know that I have had a monologue going on in my head for quite a while. I have infuriated myself to the point where I have to either verbalise it...
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Early this week I found out about yet another friend in the marketing industry that has been retrenched.  Not just herself, but the entire marketing team of 4 people - one of which has been with the company for 20 years.

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I've been so busy starting blogs, designing logos and 'Facebooking' all my new clients that I've taken ages to get around to starting my own, but after reading a post in a marketing forum today I thought "I have to write something about this today!"  So here we are.

The post was made in a small business forum and asked the million dollar question - 'how do small businesses and start ups market on a limited budget'.  If I had a penny ...

Now before impart my great wisdom to the cyber universe, I'd like to say that I don't have a marketing degree. I have never worked for a huge multinational with hundreds of thousands to spend on flash marketing campaigns.  I've learned what I know from a career in the hospitality industry (where you engage with your customer 24/7).  It slowly progressed into a career helping businesses learn to market themselves, not just their products.

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